How to Create a Podcast Website with Blubrry

April 14, 2022

From figuring out RSS feeds and distribution to landing on the perfect show name, creating a podcast is no easy task. In many ways, it’s all in the details. However, two of the most important requirements are dependable hosting and a high-quality podcast website.

Fortunately, tools such as Blubrry can make podcast hosting a breeze. Furthermore, you can combine this platform with Podcastpage to make a successful podcast website. When you expand on Blubrry’s basic site offerings, you can increase listener engagement and grow your audience.

In this post, we’ll introduce you to Blubrry and why you may want more than its standard website options. Then, we’ll provide you with three essential tips to create a podcast website with Blubrry and Podcastpage. Let’s get started!

An Introduction to Blubrry

Blubrry’s software offers a podcast hosting and publishing platform. This tool is user-friendly and can provide you with powerful statistics about your show:

The Blubrry homepage.

Blubrry offers a set of hosting features, analytics, publishing and basic website-related offering.

While Blubrry’s website features are quite limiting, you can still set up a simple page or use WordPress to create a website:

Blubrry website example.

The pages also features a few buttons, but these are only relevant to other Blubrry users. This simple site is nice to have when you’re getting started, as it can boost your credibility. Therefore, we recommend filling in all the information you can.

Why You May Want to Expand on Blubrry’s Default Podcast Website

Although Blubrry’s basic site is neat, it has some major disadvantages. Most importantly, it only allows for minimal information and almost no customization.

In most cases, a full, multi-page website will be essential if you want to run a successful podcast. To ensure that your listeners find what they’re looking for, you’d be wise to create a separate podcast website with pages such as About, Episodes, and Contact:

Podcast website example.

When your show has its own fully-developed podcast website, you can reap the benefits. For instance, it will almost certainly boost your reputation and listener engagement.

Plus, a dedicated site can improve your search engine rankings. That way, you can grow your audience faster.

A dedicated website platform like Podcastpage.io will include more automation options, more podcast-focused features, advanced integrations, and more importantly – unlimited customization options with a flexible editing tool that will help your site look fabulous.

Moreover, a complete website will make it easier for you to monetize your podcast down the line. If you need inspiration, you might want to check out some of the best podcast website examples.

Ultimately, there are plenty of reasons to create a comprehensive podcast website. If you don’t, you might be limiting your show’s potential.

How to Create a Podcast Website With Blubrry and Podcastpage (3 Essential Tips)

Although Blubrry’s website options aren’t the best, it’s still an excellent tool for hosting and distributing your podcast. However, you’ll need just one more tool to build a stellar website. That’s where Podcastpage comes in.

Using our WordPress website builder, you can launch a beautiful podcast site with Blubrry in minutes. Keep in mind that you’ll need to invest in premium plans for both Blubrry and Podcastpage.

1. Build Multiple Pages to Create a Content Hub

When you can create multiple pages for your podcast website, the possibilities are endless. Here are some ideas for pages to include:

  • About/Home. This is where you can include the perfect description for your show. You can tell your story and explain your mission.
  • Episodes. It’s best to have a designated area for episodes. That way, you can include detailed show notes. You might even want to make subpages for each episode.
  • Contact. This page is essential both for listeners and potential podcast guests. It’s best to use a contact form here.
  • Newsletter. If your show sends a weekly email supplement, you would be wise to broadcast it front and center on your site. You could also include an opt-in form on this page.
  • Shop/Merchandise. You might not need this page when you’re starting out. However, if your show becomes popular enough to sell merchandise, you can advertise products here.
  • Blog. You may want to transform each episode into a blog post via transcription. Alternatively, your blog can provide updates or articles related to the information you cover on your show.

Chances are, you won’t need all of these pages at the very beginning of your journey. However, including just a few can transform a simple, single-page website into a content hub for your listeners.

These pages can help build your authority and gain new listeners. Plus, creating these podcast-specific pages is simple with Podcastpage. Our tool uses one-click podcast importing, pre-made opt-in forms, subscribe buttons, email marketing integrations, and more.

2. Customize Your Site to Align With Your Podcast Brand

It doesn’t matter how good your podcast is; if you don’t establish a clear brand, it might be faced with skepticism. To put it simply, podcast branding requires you to create an image for your show.

This branding can include your logo, color palette, origin story, and mission. Essentially, it’s best to feature all of these elements on your podcast website cohesively.

Most importantly, though, it’s wise to place your podcast name and logo front and center:

A focal podcast logo example.

Presenting these elements professionally can help build brand recognition, especially when starting out.

If you’re not sure where to begin, it can be helpful to build your brand around a pre-existing podcast theme. This approach can save you time and money. However, you’ll want to make sure your site remains unique.

Additionally, Podcastpage can help you fine-tune the details. For instance, you can change the colors and controls on your custom audio player to match your branding.

3. Support Listener Engagement

Listener engagement can take many forms. Your fans can interact with your show’s reviews, blog comments, or even on social media:

A podcast tweets about a new episode.

This interaction is essential if you want to grow your audience. That’s because community and authenticity are vital in the podcasting world. With Podcastpage, you can add social icons anywhere on your site to encourage listener communication.

Using our Twitter integration, you can even post automated tweets with sound-bites for every episode. Built-in sharing options will also make it easier for your listeners to spread the word and boost engagement.

Conclusion

Starting a podcast can be overwhelming, especially when sifting through hosting options and website builders. The good news is that you can quickly and easily create a winning podcast site using Blubrry and Podcastpage.

To recap, here are some essential tips to consider when you’re making your podcast site:

  1. Build a multi-page content hub.
  2. Customize your site to align with your brand and increase your show’s recognition.
  3. Support listener engagement by enabling social sharing and displaying plenty of social buttons.

Do you have any questions about creating a podcast website with Blubrry and Podcastpage? Let us know in the comments section below!

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