How to create a podcast website in 2020

August 10, 2020

If you’re serious about your podcast, you should really consider to create a podcast website. There are multiple benefits you can gain a whole lot from by simply building your own website. Many podcasters think they don’t have enough time or the expertise needed to create a dedicated website. But we have good news for you! It has never been easier to create one.

If in previous years you had to hire a developer, learn how to code or be a seasoned IT professional. Today, it’s no longer the case. These days, there are several platforms that could help you make any type of website. These can help you create a website without involving coding or requiring some unique technical abilities. Well known CMS platforms (content management systems) like WordPress, Squarespace and Wix are in the mix for years now.

With that being said, you may encounter some hurdles when using these platforms when trying create a podcast website. For example, would you be able to easily import all podcast episodes automatically? Is it easy enough to add an audio player and customize it? How much maintenance work is involved? What if you need podcast badges or subscribe buttons?
Some of these popular website building platforms are very powerful, but could become a bit too complex when trying to add all the required features for podcast websites. To answer all these questions and more, we created Podcastpage.io – a powerful podcast website builder that was specifically tailored for this use-case, making the whole process of creating a podcast website much more streamlined and easier to use.

Before we can learn how to build a podcast website, let’s explore a few benefits of having one. If you are reading these lines you probably already realized that your podcast needs a website, but here’s a short summary of why it’s important:

Why should you create a podcast website?

Some podcasters don’t do any kind of promotion/marketing efforts beyond recording and publishing their regular episodes. Others only keep social media profiles, but most podcasters also create a podcast website in order to increase their podcast’s discoverability. There are many types of websites you can create. We’ll cover this later, but we first want to review why it’s so important to get one.

Owning a podcast website includes the following benefits:

  1. Gain the control over your brand & content – When you publish your podcast just on external platforms (podcast apps/directories or social media), you don’t really have control over your own content – they do. By creating a website, you can decide what content to include in your site and how to design it. Have a brand name behind the podcast.
  2. Manage all your content in one location – Podcast episodes, blog posts, news/updates, media gallery, you name it. Use one main place to share all types of content with your audience.
  3. Make it easy for people to find you – When your website uses its own unique domain, your podcast can be discovered organically and new listeners can find you this way. A website really gives you a boost with Podcast SEO and can drive traffic to your own site rather than to the podcasting platforms.
  4. Gain insights from web analytics – Know where your audience is coming from, what content they prefer and so on.
  5. Leverage your website to create additional monetization opportunities – Sell merchandise, display ads, create premium content or use affiliate links – these are all possible on your own website.

There are more many benefit for creating a podcast site, but the above five should sum it up pretty well. Now that you’re surely into building a site, you must be asking what’s the best way to create a podcast website today? We’ve got some more answers –

Most popular tools for building a podcast website

1. Podcastpage.io

Podcastpage.io is a website builder that was specifically created for podcasters. Beyond offering a powerful platform to create and design your podcast website, it also takes care of the hosting, maintenance, optimization, and security of the website for you. Since Podcastpage was built from the ground up for podcasters, there are many core features that can make podcasters very happy – from an easy way to search and add your podcast, to importing all episodes automatically, adding multiple types of audio players and customize them in a sleek visual editor, all that and much more is available without the headache of installing add-ons or plugins, or coding those parts yourself.

The website you create with Podcastpage ships with many extra features beyond podcasting. Unlimited blog posts and unlimited custom pages, integrations with popular marketing and analytic tools and more are just a few to begin with. You can fully customize your site, and change the layouts, colors, fonts, audio player settings, etc.

Your website is always automatically up to date with your podcast episodes and it says in sync with future episodes. Additionally, you can add any social media profile or subscribe/share buttons easily to your podcast page to allow your visitors to easily subscribe and follow your podcast.

Podcastpage offers multiple pricing tiers and plans that can be seen here, starting from the attractive price of $6.6 per month (billed yearly) or $8 (billed monthly).

podcastpage site

2. WordPress

WordPress is a popular website builder tool that is available for more than 15 years. With WordPress, you can create a website for any cause quite easily.
WordPress is an open source software, it’s fully developed by the WordPress community (volunteers and companies that are dedicated to keep developing the platform).
There are thousands of plugins and themes available, many are free but there are a lot of different premium ones that would require an additional payment.

WordPress comes in two flavors – there’s WordPress.org, which is the free and open source software. You can install it for free on any server, but you’ll have to pay for hosting (pricing usually starts at $8 per month for hosting, beyond any initial promotion rates. There are many hosts to choose from).

Additionally, there’s WordPress.com which is a managed/hosted version of the WordPress software, and by using this method you don’t need to pay for hosting separately, but the costs of running a site can be a bit higher.

WordPress for podcasts

To make WordPress work for a podcast website, (assuming you already have website hosting) you will probably need to purchase a podcasting theme. (This can cost around $50-$60).

Once you’re ready with the design, you may need to start and install a few plugins. You’ll need a plugin to import your podcast, another one to display an audio player and some other optional extras like subscribe buttons or social sharing buttons. WordPress is very flexible, but can often be somewhat confusing for new users, since it’s such a vast platform with tons of different possibilities.

Pricing: As mentioned above, WordPress.org is free, but you will have to get website hosting to host your website. The price can start at around $7 per month with a host like Siteground. It can reach up to $25-$30 for a managed WordPress.com site, or host it with Pressable, Kinsta or WPEngine. (WordPress.com does start at $4 for a very limited plan, but to be able to install custom themes and plugins you’ll have to pay $25 at the very least.)

WordPress.org site

3. Squarespace

Squarespace is another popular website builder. It might be a bit more simple to start with when comparing to WordPress. They already host your website so no need to take care of that. You’ll also need to pick a template, connect your RSS feed, and then start customizing the site and add the relevant content. It does not import automatically your podcast description and episode description.

Squarespace limits the number of episodes you can upload (300), the size of the audio file (160 MB), and does not allow video podcasting. Their pricing begins with $16 per month (paid monthly), but this plan does not include analytics, commerce or donations.

Squarespace site

4. Podcast “Mini Sites”

Many podcasters use a basic site that just gives a link to other platforms or a very basic page layout. These “Link Tree”-like websites cannot usually offer much for the visitors other than a few outbound links.

Also, many podcast hosting companies offer a free basic mini site. In most cases, this included site is a one pager website. It displays your podcast episodes and a bit of info about the show. Some of the hosts keeps their branding along side yours, and do not allow a custom domain. By using these types of sites you are essentially advertising the host instead of your own brand.

While these basic sites can be a nice temporary solution when you are just getting started, it is not recommended to use it for the long term, in the cases where you can’t change the domain or the branding.

A step-by-step guide to create a podcast website with Podcastpage.io

With any website builder, the first step of owning a website is to buy a domain for your website. A domain is an URL/address of your website, for example “my-cool-podcast.com”.

To get a domain look for an available one on the familiar domain registrars like Namecheap, Google domains, and Godaddy.

Step 1: Create your free account

Start by creating a Podcastpage.io account. It’s free for 14 days and no credit card is required. Fill out your name, email and password.

create a podcast website -Podcastpage.io signup

Step 2: Use the “30 second site-setup”

Our easy site-setup will help you create a site in just a few clicks. First, choose a name for your website. It’s mostly for you, but it will affect the sub domain you will automatically receive (until you connect your own custom domain). So if you pick “My Cool Podcast” as the site name, your website could be found on my-cool-podcast.podcastpage.io.

Podcast website creation

Next, add your podcast RSS feed by searching your podcast through the Apple Podcasts directory. If you can’t find it or don’t have it on Apple Podcasts, you can alternatively add it manually by copying the RSS feed URL from your podcast host site.

create a podcast website with Podcastpage.io

Lastly, pick one of our podcast website templates. These are sets of pre-designed websites that offer an easy way to begin with a beautiful design. You can later change all the settings manually or reset the settings if you prefer.

create a podcast website - Podcast templates

Your site is now ready and published. It already contains your episodes, their description, the podcast description, and individual episode pages.

Step 3: Customize the finalized website

As said above, your site is now published and you can start sharing it right then and there! From this point on, it’s all up to you. You can change the pages/blog posts add or modify the content, customize the layouts and colors, add or remove navigation items, and much more.

We recommend that you add links to social media platforms and relevant podcast subscribe buttons. This can be easily done via the customize screen.

Lastly, don’t forget to connect the domain you purchased (my-cool-podcast.com) to your Podcastpage site, it’s one of the most important aspects of podcast SEO.

podcastpage podcast website example
Podcastpage example site

Conclusion

In this guide we reviewed multiple ways to create a podcast website. Creating a podcast website is important for any serious podcaster. It can offer many benefits to grow your podcast and audience and offer your listeners a better experience.

We also reviewed a few website building tools for creating a podcast website, like Podcastpage.io (which is the only platform that is really dedicated to podcasting) WordPress, Squarespace and a few others.

You can easily start a new website for your podcast with Podcastpage.io by simply following these easy steps:

  1. Register your domain name on your favorite domain registrar.
  2. Create your Podcastpage.io account for free.
  3. Use the 30 second setup wizard to add your podcast and choose a basic design.
  4. That’s it! You can now share your site, customize its appearance, or modify/add content.