Many podcasters promote their shows on social media. It’s a great channel to acquire more listeners and spread the word. When planning a social media strategy for your podcast, you’ll definitely want to consider using podcast video clips that can be shared on Twitter, Instagram or Facebook.
These popular short clips are a great way to get some attention on social media – they include a short audio snippet (the maximum length depends on the social media site you’re using), with a nice audio waveform / audiogram, a background image, and often some added subtitles.
Furthermore, these clips make your social posts much more viral, as they can be shared more easily and actually provide some data from the podcast itself, and this can promote some discussion around the audio or the podcast guest featured on that episode.
In this article, we’ll cover multiple podcast video clips providers, and discuss why it’s so important for promoting your podcast.
Podcast Audiogram and podcast Waveform
So, what are these audiograms or waveforms everyone’s talking about? You must have seen these shareable clips at least once across your social media platforms. It’s usually an animated video that takes a few seconds to minutes from your podcast and makes it eye-catching.
There are many new tools that can help you make short video clips for your podcast. Let’s get right into it and check some available solutions:
Shareable podcast video clips tools
- Headliner – Headliner is one of the most popular tools for podcasters. It’s a an app built specifically for sharing podcast or audio based video clips. With Headliner, you can easily add your podcast audio, upload captions or subtitles, add a background image, use a customized waveform and much more. It’s a complete editor that can help you share your podcast video clips in just a few minutes of work.
Their free plan comes with 10 videos per month (and unlimited watermarked videos after the first 10). Their interface is pretty straight forward. You can either upload a file or search for your podcast online (or paste your RSS feed to select an episode).
2. Wavve – Another very popular tool for podcasters. Wavve helps podcasters create simple video clips and share them on social media platforms. Their app includes everything you need to quickly create podcast clips with waveforms and captions as well. Wavve’s free plan only includes one watermarked video per month. Their next plan tier will let you create 10 videos per month for $10 a month.
3. Audiogram – Audiogram seems to be loved by enterprise clients (Shopify, NPR, New York Post and the Obama Foundation). To create your shareable videos, you need to upload a file, choose a design (fully editable), export and share. Their free plan includes up to 2 watermarked videos per month.
4. Audioburst – Create eye-catching video clips with Audioburst. Seems like Audioburst is completely free. They offer AI-powered short audio clips, video creation, analytics, transcripts, and social sharing tools.
4. StoryCreatorApp – Story Creator is a complete video tool that helps online creators make beautiful video clips. These can be used by podcasters, of course, but their app is powerful enough to work for eCommerce, marketing and other purposes. Their free plan is limited to 5 videos per month (with watermarks). The next plan removes the watermarks and increase the limit to 20 videos per month for $19. They have 2 more plans ($39 and $99 for 50 and 110 videos respectively).
Podcast hosts that are offering shareable audiograms:
- Anchor.fm – Anchor is a free podcast host company. They offer a tool that transforms your audio snippets into animated video clips for you to share.
- Podcast.co – Podcast.co includes audiogram creation in all their plans ($29 per month for the starter plan). They are actually using Headliner to provide the video creation service.
- Simplecast – Simplecast’s tool “Recast” enables the podcaster and the listeners to share custom clips from the episodes, optimized for social media. (Starter plan costs $15 per month).
Other tips for promoting your podcast
While podcast audio/video clips are great for promoting your podcast on social networks, you shouldn’t count only on social media to promote your podcast. There are many great ways of marketing your podcast, like doubling down on Podcast SEO, creating your own Podcast Website and much more.
Creating a complete podcast website can help you send traffic to your own domain rather than to you podcast hosting provider. It is extremely important for branding purposes, and you can display a bunch of types of content like your podcast episodes, custom pages, a full blog and much more. Podcastpage.io is the best way to create your podcast website in minutes.
How to create great podcast video clips
Once you’ve decided you want to create these audiogram clips, and you picked your tool from of the list above, what should be in these clips? Here are a few tips for you to keep in your mind when creating great podcast video clips:
- Pick a snippet that does not need a lot of context – you want the listener to be lured in after just a few seconds of audio. If it’s hard to understand what you’re talking about or it includes something that requires additional thinking or research, it might scare off some of the potential new listeners.
- Make sure it’s bold, interesting, innovative or funny – the audio you select will help make it shareable and would increase the desire to hear the rest of the episode.
- It must look awesome! Luckily, the tools above can help with that, but you must make your clip look professional and appealing if you want people to listen to it or share it.
- Add a scroll-stopping image or background color. Not much to explain here, people stop and give attention when they see something different than their usual feed.
- Add the audiogram/waveform – Most tools provide many different types of audiogram layouts. Select one that looks good and use a color that matches the background.
- Add captions or a transcript – some people prefer to read the text or are watching the video clip muted. Subtitles would make it much more accessible, both for people who won’t turn their audio on just for this, or for the hearing impaired.
- Export it in the right format to fit the right platform. Landscape for YouTube, portrait for stories and square for Facebook, Twitter, and Instagram. The length of the clip also varies across these platforms. Most tools can do that for you and help you export the right formats.
- Don’t forget to actually link the audiogram to the episode – make it easy for the potential listener to continue to listen. Using your own URL is also important.
In conclusion, you can gain a lot from these podcast video clips. It’s easy to create, easier to share, and people would more likely open or click on those rather than just a bunch of text shared on their social platforms.
We’ve reviewed multiple tools and providers for creating these clips, like Headliner, Wavve, Audiogram, Audioburst, and StoryCreator. All are really great, so go ahead and compare them to choose the one that works best for you.
Other ways of promoting your podcast would include podcast SEO or creating a dedicated podcast website for your shows.