YouTube is a great place to post your videos and gain a following. It’s the most popular video platform in the world, with nearly 2 billion monthly logged-in users visiting YouTube. If you’re regularly uploading videos and growing your channel, you surely knows getting those subscribers and growing your YouTube channel is not always easy. If you’re looking for a way to reach new audiences, or maybe you want more control over your content, a dedicated website for your YouTube videos is a great idea. Many YouTubers opt to create their own website, and import YouTube videos and then feature those videos alongside other types of content on their website.
When you create a dedicated website for your YouTube videos, you benefit in so many ways. You’ll be making your content much more visible in search engine results. Plus, you can communicate directly with your visitors/subscribers, access valuable analytics to improve engagement. With a website, you’ll be able to offer your visitors additional types of content – blog posts, attachments, images, transcripts, and much more.
In this post, we’ll look closely at why you should consider creating a website for your YouTube videos. Then, we’ll show you how to import your YouTube channel to your site. Let’s get started!
Why You Should Consider Creating a Website for Your YouTube Videos (3 Reasons)
Before you begin thinking about the fact you’re not a developer or don’t have time to deal with websites, check out our fully automated website builder that is dedicated to podcasters and YouTubers. We make it super easy to create a full website with all your videos in just a couple of minutes, without coding, and without any prior tech/website experience!
Now, here are some of the key benefits of creating a YouTube portfolio website!
1. Streamline Your Brand
A website enables you to create a central hub for your YouTube channel with additional branding opportunities. For instance, you can choose a unique domain name, utilize excellent web design, and produce clever messaging to dictate a specific tone and feel for your site:
When your videos are behind your own brand name, in a custom website fully designed according to your own styles – it adds a lot of value and a sense of uniqueness and quality content. Your visitors will also only see your content, not other “related” content that YouTube may offer so they won’t be hopping around between unrelated channels so easily.
When you establish a brand name, it’s also easier for your audience to share. Rather than saying something like “Search this cool YouTube channel called ‘xyz’…”, you can now simply say “Check our cool content at our-domain.com…”. This cannot be underestimated and you essentially build a bigger name for your brand rather than be just another “YouTuber” among millions of similar videos.
What’s more, you can expand the type of content you publish, enabling you to appeal to other kinds of users. For instance, you might write related blog posts or send out fun newsletters by setting up subscription forms on your pages.
Better yet, a blog lets you interact directly with followers in the comments section. In turn, this helps you build a loyal community.
2. Attract New Audiences
It’s important to make sure your website is optimized for search engines. That way, you can gain more organic traffic.
You can do this by publishing useful content so that search engines will consider your pages valuable. Also, you can publish your videos in separate URLs and include more content in your blog posts. Then, you can create backlinks between all of your content to boost visibility.
We recommend using a tool such as Google’s Keyword PlannerGoogle Keyword Planner to create blog posts based on relevant keywords. This strategy can help you get discovered by audiences that don’t even know about your YouTube channel:
Since search engines prioritize authoritative websites, ranking for popular keywords can be competitive. Therefore, consider using long-tail keywords to stand out. While long-tail keywords have lower search volumes, interested users are more likely to read your posts since they address specific topics.
3. More data & integrations
One of the best parts about having your own website is that you can add analytics to your site to track your performance. Then you can identify where most of your visitors are coming from and find out which pages have the highest engagement:
Once you identify your most successful content or the best place to promote your videos, you can improve your strategy. This approach can encourage more interaction on your site and retain visitors.
Of course, you can access similar tools with YouTube Analytics. However, dedicated platforms like Google Analytics or Plausible can provide deeper insights. Then, you can develop a more thorough understanding of your performance by combining both sets of analytics.
Explore other types of integrations
How to Import a YouTube Channel to Your Site (In 4 Easy Steps)
Now that you know how a website can benefit your YouTube channel, let’s discuss how you can import your video playlist to your site!
Step 1: Create an Account with Podcastpage
Podcastpage enables you to sync your YouTube channel, playlists, (and podcast episodes if you have a podcast) in one place. Better yet, you can import all of your existing YouTube videos in just one click. Then, Podcastpage automatically imports any new videos that you upload to YouTube.
It’s also important to note that we use the official YouTube embedded video player. So, any views on your Podcastpage website will still count in your YouTube stats!
To get started, you’ll need to create an account with Podcastpage, where you’ll be asked to choose a site name:
You’ll also be able to select your favorite theme from a range of beautiful pre-designed layouts. These can be customized to suit your branding:
For instance, you can upload your logo, pick relevant colors, and add unique images to change the appearance of your website.
Step 2: Import Your YouTube Channel
To import your channel, head to Videos in your Podcastpage dashboard. Then click on Import Video Channel. Here, paste the URL from your YouTube channel:
At this point, you should see your channel appear on your page. You can also make edits, such as uploading artwork, inserting your social icons, and applying categories to your videos.
Step 3: Create a Page for Your Videos
Now, it’s time to create a dedicated page to feature your YouTube videos. To begin, go to Pages > + New Page:
Give your page a title and choose a slug (the end of the page’s URL). Next, scroll down to access our intuitive drag-and-drop page builder. Simply find the Video widget and drop it anywhere on your page:
You can also use other widgets such as subscribe buttons, contact forms, and reviews. Then, to preview your page, click on the “eye” icon in your screen’s top right-hand side.
Step 4: Add More Pages to Your Website
At this stage, you’re ready to add more custom pages to your site. If you want to save time on design, you can switch from the Blocks tab to Templates in the popup editor.
There are many elements you can add to your website. For instance, you might include an About Us page to communicate your brand’s story. This page can help you start nurturing relationships with your viewers by sharing your accomplishments and values:
As we discussed earlier, you could also create a page to feature your blog posts. This strategy is a great way to generate links between your web pages, appeal to more users, and boost your search rankings.
You might find it helpful to include a subscribe button on this page to help you grow your email list:
You can also find layouts for contact pages and home pages. Plus, you can choose from pre-built calls to action and testimonial blocks. Then, simply integrate your site with your social media platforms to drive more traffic to your accounts.
Conclusion – Import YouTube to your Website
While uploading content to YouTube is a great way to share videos with your audience, there are some drawbacks to relying solely on the platform. Fortunately, you can import your YouTube channel to a dedicated website, helping you reach new audiences, rank higher in search engines, and streamline your brand.
To recap, here are the main steps to import a YouTube channel to your site:
- Create an account with Podcastpage.
- Import your YouTube channel.
- Create a page for your videos.
- Add more pages to your website.