How to Promote Your YouTube Channel

September 5, 2022

YouTube is the largest video & streaming platform in the world. There are over 2 billion monthly logged-in users, and over 51 million active channels on this platform. With so many YouTube channels, though, it can easily feel like yours is swept away in the crowd.

Fortunately, there are many steps you can take to grow your channel and expand your audience. For instance, importing YouTube videos to your website or cross-posting your videos as audio-only podcast episodes can help you extend your reach.

In this article, we’ll show you how to create a website for your YouTube channel (or playlist!) and sync it with your website. We will also discuss different ways that you can promote your videos to get more subscribers. Let’s get started! 

How to Promote Your YouTube Channel (In 3 Steps)

Podcastpage.io enables you to sync your website with your YouTube channels and playlists (and also podcasts if you have any). This way, you can have all of your videos/episodes in one place. Here you’ll be able to import all your previous videos in one click, plus keep importing any future video directly from YouTube.

Any visitor who plays a video on the website would still count against the YouTube stats as well, since we’re using the official YouTube embed video player.

Creating a website will also help you boost your YouTube channel promotion. You could mention the website in the video itself, or in the comment section. From the website, you can ask visitors to join your email list or simply subscribe on YouTube directly. Let’s take a look at the process.

Step 1: Create a Website with Podcastpage.io

First, go to Podcastpage.io and click on Get Started in the top right corner:

The podcastpage homepage.

On the next page, provide your name, email, and password to sign up for a free account:

Signup page on Podcastpage to create a site.

Then, you’ll need to choose a name for your website (you can modify this later) and select a theme/design to get started with. Then, you’ll be able to connect your YouTube channel or playlists, or import podcasts from RSS feeds.

The cool thing about Podcastpage is that it supports podcasts, (YouTube) videos, blog posts, and custom pages – so you can easily create a full website with any type of content you may think of.

From here, you can begin customizing your page. You can also add team members and connect your domain.

Step 2: Add Your YouTube Channel to Your Website

From your dashboard, you’ll be able to sync YouTube channels or playlists. To start, select the Videos tab and click on Add channel:

The Videos tab on the Podcastpage dashboard.

Now, paste your YouTube channel URL and click on Import Videos. Your videos will now be added to your website:

Adding YouTube channel to Podcastpage site.

If you have multiple channels, you can add them as well – you’ll be able to display different channels on separate URLs, show a mixed or separate list of all videos and more.

To view your imported videos, click on the first icon below your channel (or on the channel thumbnail/title):

The All Videos icon

This will show you all the videos that you have on your page. Here, you can add more videos or edit existing ones:

List of videos in Podcastpage

If you click on Edit Channel, you’ll be able to modify the basic information of your video channel like the title, URL, and more:

Editing the channel

You can also add a description, background image, global signature, and categories:

Adding global signature to YouTube channel.

Remember to save your work when you’re done. To view your changes, click on View Channel at the top right corner of the page:

View channel button

This will give you a preview of your site, where all of your YouTube videos will be posted:

Preview of YouTube channel on Podcastpage site

That’s it – you have now synced your YouTube channel to your new website. Your visitors will have access to your video content and can visit your channel from your site.

Step 3: Cross-Promote Your Content

Our platform enables you to promote your podcast and YouTube channel on different platforms. For instance, you can connect to your Twitter or Instagram, include social sharing icons, add marketing automations and more.

Start by going to the Integrations tab:

Integrations tab on the Podcastpage dashboard.

This is just one example of how you can cross-promote your material. Sharing video clips on Instagram is another way to expand your audience.

A Few Tips for Promoting Your YouTube Channel

Now that you have a website to house all of your episodes, let’s discuss some best practices for promoting your YouTube channel and get more subscribers.

Your YouTube channel requires certain optimization techniques in order to rise to the top of search engine rankings. For instance, you’ll need to choose a relevant category for your videos, write powerful descriptions and titles, and use relevant keywords. Implementing these tactics will help you improve your Search Engine Optimization (SEO). Having proper SEO on your custom website could eventually lead to tons of organic visitors finding your site. They can stumble upon a specific video, on the homepage, or an inner-page about your video channel. This can attract people who are not necessarily searching on YouTube, but landing on your own website.

Of course, one of the best and most important ways to increase your YouTube subscribers is to produce high-quality content for your audience. These are several things you can do to improve the quality of your episodes. These include:

  • Investing in essential podcast equipment, such as a good microphone, camera and lighting equipment.
  • Sticking to the subject and provide insightful content or value in your videos.
  • Making good use of natural light.

Creating professional content can help you grow your YouTube following. It can also drive more traffic to your new website.

How Can a Website Help Your YouTube Channel?

That’s a valid question. You may wonder how a separate website with a custom domain, off-YouTube can help you grow your YouTube following and your subscribers. The key to this question is value. A website can help you offer more value to your subscribers.

If, while on YouTube, you can only create videos and basic descriptions or a couple of links around the end of the video, on a website you can offer your visitors multiple types of content. For example, you can include text-based content like a blog, audio content or podcast, add more links, attach images or downloadable material.

Furthermore, you can create a built-in storefront for your merch, receive direct emails or voicemail messages from your audience, offer email list opt-ins and so much more.

A website gives you the flexibility to do whatever you want with your own content. You own the website – it’s fully yours in contrast to a YouTube channel where you’re limited in what you can do. With a custom website on a custom domain, you’d be better off in terms of branding, and people would be able to share the site’s URL with ease.

Conclusion

Growing your YouTube channel can be a daunting task. By creating a website with Podcastpage.io, you’ll be able to sync all of your content automatically. This will help you promote your content more efficiently.

To recap, here are three steps you can take to promote your YouTube channel:

  1. Create a website on Podcastpage.io.
  2. Add your channel to your site to sync your videos.
  3. Cross-promote your content on social media.
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