The Best Podcast Website Builder – 2020 Review

June 19, 2020

Website builders are all but new. Over the years we’ve seen countless CMS (content management systems) and website building platforms created for developers and non-developers alike. Internet giants like WordPress, Squarespace, Wix, Shopify, Webflow, Weebly and others have emerged and almost entirely control the site building segment.
With that said, these great website builders are not always the optimal solution for every user or every use-case.
This can explain the relatively new trend of niche website builders in recent years. One example can be Carrd.co, which specializes in smaller, one-page websites. Another example is Podcastpage.io, a podcast website builder created specifically for podcasters. There are many additional niche website builders for a variety of use-cases and these can often offer a more tailored site building experience for the users of a specific niche.

In this article, we’ll review the best website builders for podcasting. We’ll go over the pros and cons of each solution, and provide insights on the necessary features that podcasters should look for when choosing a podcast website builder to create their new site.

Whether you are just starting out with your podcast and looking for your first podcast website builder, or already using an existing solution and considering to move to a better one, this guide will help you understand all the available options.

What to consider when choosing a podcast website builder

Creating a site that includes and displays a podcast requires a unique set of features that are not trivial and not always provided by traditional website builders. You’ll want the site to automatically import your RSS feed – every time you release a new episode, provide sufficient flexibility, especially around the audio player and page layouts, include simple podcast subscribe buttons for your visitors, and more.

A podcast website is very different than just a simple blog/business website, so relying on platforms that were created for other purposes is not always the best or easiest choice. Getting a website template that looks amazing, but was created originally for restaurants or a web agency would still look great but could be hard to convert into a podcast website.

A podcast website should ideally include a description of the podcast and the hosts, the ability to listen to all episodes, display the show notes and more meta info on each episode. Beyond the podcast-specific features, it’s also important to have a clean and modern design, be able to create custom pages, a blog, add link redirects and more general functionality that you would expect in any other website.

The website should be optimized for podcast SEO (to rank better on search engines and increase your podcast discoverability). Another feature that may be needed is a way to integrate with popular web analytics and marketing tools. It’s important to maintain a relationship with your listeners beyond the actual podcast (like collecting emails or sending newsletters) and get insights on what’s working within your podcast and website. (popular pages or episodes, keywords that perform well, etc.)

A big bonus for your podcast website builder is that it would be easy to use, intuitive, and start at a decent price point. Getting off the ground fast is also key, so if you can, avoid long setup processes, installations or complex integrations.

Exploring the current podcast site builder options

Generally speaking, there are 4 different categories of website builders you can use for your podcast website:

  1. Mini-Sites (or any form of an over simplified “link-site” or landing page, usually provided by podcast hosts like Anchor.fm, etc.)
  2. Dedicated podcast website builders (like Podcastpage.io)
  3. Generic CMS solutions (Wix, WordPress, Webflow, Squarespace)
  4. DIY – Hiring a developer (or code it yourself) to create a custom podcast website.
Podcast Website Builder Market Map
Podcast Website Builder Market

We’ll now explore each of those categories, dive into the pros and cons for these website builders, and give an examples of podcasts using those solutions for their websites.

Choosing the website builder that is right for you

The right podcast website builder for you is not necessarily right for another podcaster. It really depends on many things, so you have to consider several key factors:

  1. Do you need certain features specifically around your podcast? If so, a dedicated podcast website builder may be more relevant than a generic, yet popular option. Importing your podcast automatically, displaying a flexibly and customizeable audio player, subscribe buttons etc., are not just trivial features.
  2. Do you have coding experience or know how to configure servers? Some of the solutions could require setting up your own server, or managing separately from your site. Most of the platforms allow custom code, but coding is typically not a requirement unless you opt to do it.
  3. How much time and money are you planning to spend on your podcast website?
  4. What do you want to achieve with your podcast website? Growing your podcast, creating and sustaining a brand, writing a blog – there are many objectives you can set in advance before starting to create your site.

The best podcast website builder platforms in 2020

Choosing the right platform for your podcast site is important. Let’s dive right into the best podcast website builder options –

1. Podcastpage.io – The Podcast Website Builder

We created Podcastpage.io with the vision of being the holy grail of podcast websites. A website builder that is easy to use, yet powerful and feature-rich. A modern platform, professionally designed and optimized for today’s web. Built from the ground up specifically for podcasting, allowing to create podcast websites in minutes.
Podcastpage.io does not require any coding skills at all, but is also intuitive for developers and built with the latest and modern web-tools (a built-in CDN for great speeds, SEO & accessibility optimizations and more) so that you can scale your website as you grow.

To get started with Podcastpage.io all you need is to start your free trial, add your podcast RSS feed URL, and that’s it! A fully featured website is already there for you in the matter of seconds. Next, you can customize the colors, change the logo and layouts, or add more content, if needed.

Lastly it’s easy to use a custom domain to make it under your own podcast/brand/company name, and really have full control of your podcast and brand.

Why is it better than the other solutions?

We believe Podcastpage.io is the best podcast website builder. It’s was planned, designed and built just for podcasters, so many key features were added right from the get go. It was built by veterans of the podcasting industry, so rest assured we know what it takes. As opposed to the generic CMS solutions, there is no need to add plugins or go through advanced customization or additional custom coding just to import your podcast or add podcast subscribe buttons to popular platforms. We’ve included dozens of podcast-specific features that are nearly impossible to find elsewhere. You get everything a podcaster needs right out of the box.

If you compare it to the free solutions, like the “mini-sites”, Podcastpage offers so much more; you can add blog posts, custom pages, change the entire branding, layout and design, add a custom domain, and more. You get a real website, your own website, and not just a page on someone else’s platform.

See two examples of websites built with Podcastpage.io: More Podcast Money and Jersey Jobs & Biz.

2. WordPress (WordPress.org or WordPress.com)

If you have the time to learn the basics, WordPress allows a lot of flexibility. It’s a popular open source platform, meaning that the community can create extensions, plugins, themes and more to enhance the platform. WordPress is currently in use in 37% of the web, and that sure is impressive!

To Build a website for your podcast using WordPress, you’ll have to start by installing WordPress on your server – this article should help you get started.

Side note: these instructions are relevant for the self-hosted WordPress.org option, but you can also go with a fully managed solution via WordPress.com. It would be more expensive but they will take care of the server configurations for you.

Basic instructions for creating a new WordPress site include:

  1. Download and unzip the WordPress package from WordPress.org.
  2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.
  3. (Optional) Find and rename wp-config-sample.php to wp-config.php, then edit the file (see Editing wp-config.php) and add your database information.
  4. Upload the WordPress files to the desired location on your web server.
  5. Run the WordPress installation script by accessing the URL in a web browser. This should be the URL where you uploaded the WordPress files.

This can sound quite intimidating for first time users. However these days most of the website hosting providers can automatically do it for you when you create an account on their hosting platform.

Next, you will have to choose a theme, there are free themes and premium themes, but you can also create one yourself. (or hire someone to create a theme for you). After installing a theme you will need to add some plugins to make the site work for a podcast website.

Below are some examples for podcasting plugins:

podcast plugins

WordPress usually allows you to have unlimited posts and pages, install as many plugins as you need (although this could potentially slow down your site) and upload as many images or attachments to your website.

Below are 2 examples of podcast websites using WordPress – The Island of Discarded Women Podcast and The Mental Illness Happy Hour Podcast.

3. Squarespace

Squarespace is a very popular platform among website owners. They offer a content management system which is, arguably, less flexible, but easier to start with than WordPress. They have some themes for blogs, restaurants, small businesses, and podcasts. Additionally, Squarespace has no plugins or extensions, but they do offer a way to add your podcast RSS feed in the settings.

There are some issues with having your podcast website on Squarespace that some podcasters have mentioned online on places like Reddit or Twitter. It can basically limit what you can do with a Squarespace site –

  1. Video podcasts are not supported.
  2. The maximum number of podcast episodes allowed is 300.  
  3. There is a limit of 160 MB for uploading files.

Here are 2 examples of podcast pages built on Squarespace: Powerline Podcast and The Story Collider:

4. Dynamic Sites – “Mini-Sites” or “Link”-sites

“Mini-sites” are very basic. You usually don’t have the possibility to use even the simplest of features. Essential features may be lacking like a custom domain, adding custom pages or a blog, and customizing the entire layout. If you are just starting out with your podcast, it could be a good temporary solution for you, but it can never replace a full website. There are so many reasons why you should have a full website for your podcast, so starting out with those mini-sites may only be worthwhile at the beginning.

Most of the mini-sites are very basic. While they do have the benefit of showing all your episodes in one place, along with some details about your podcast, they offer very limited customization capabilities. Some of these mini-sites are not allowing custom domains and some are even keeping their own logo on top of your mini-site, which is a big no-no in branding or marketing 101.

Additionally, you can’t really add a separate blog with blog posts, or add additional pages. Finally, there aren’t many integrations with 3rd party tools for marketing, analytics or automation.

5. Wix

Wix is yet another website builder. They offer a couple of templates that can be used for podcasting. It is arguably less intuitive when comparing to WordPress or Squarespace in the CMS category. To start a podcast page on Wix you need to choose a podcast website template, then go to their app marketplace and add the “Wix Podcast Player” (which, oddly enough for an in-house developed plugin, got a 2.3 average rating out of 5 stars from the Wix users).

Fast Track Impact is an example for a podcast website on Wix –

Fast Track Impact podcast

Conclusion

Building a podcast website can be done in many ways with many different site builders. Most of them will allow you to create a beautiful website. The important questions to keep in mind when you are in the hunt for the best podcast website builder are:

  1. How easy is it to create the website (how much time/efforts do I need to invest in this)?
  2. How much money does it cost me to create this website?
  3. Is it flexible enough to answer all my podcasting & website needs?
  4. Will it help me grow my audience? (Monetize the podcast, collect emails, and include built-in SEO tools)

We believe Podcastpage.io answers all of those questions and checks all the relevant boxes for creating a podcast website. It makes it easy to build a beautiful website instantly. You get all the needed features right off the bat. It’s the most flexible podcast website builder. Podcastpage helps you with all your podcast-specific features but also allows customizing your website and connect to 3rd party tools without dropping a sweat.
Check out Podcastpage.io for your podcast website or our blog for more helpful articles!