Adding a bio link to your Instagram or Twitter (X) profiles, (and in any other social network) can be an effective way to drive traffic to your podcast. However, since you’re somewhat limited to just one link, it can be difficult to know where to direct your followers. Plus, each time you publish a new episode, you’ll have to manually update the link.
Some people use tools known as “link in bio” to try and solve the problem. Rather than sharing multiple links in your short social media bio, you only share one link to a page that includes multiple links. With these tools, you can promote more than one link and direct visitors to other platforms/websites, your best episodes or blog posts, etc. Plus, you’ll even be able to identify your most popular links to optimize your pages for conversions.
In this post, we’ll take a closer look at the pros and cons of using a link in bio tool. Then, we’ll discuss five of the best options for your podcast. Let’s get started!
Why You Should Use Link in Bio Tools for Your Podcast
While Instagram, Twitter (X) and other platforms can be great for attracting new listeners, it only allows you to publish one link in the bio section. As a podcaster, your episodes may be listed in multiple directories (and across various platforms), which makes it difficult to decide which one to link to.
When you use the “link in bio” option, it enables you to create one page where visitors can find all the apps and locations that host your content. Here are some of the reasons to use them:
- Improve the user experience (UX). Listeners can quickly find what they’re looking for and access your podcast on their preferred platform.
- Pocket more revenue. If you sell products or memberships to make money from your podcast, directing users to a different page to make a purchase will help eliminate the fees associated with Instagram Checkout.
- Promote multiple pages. You won’t have to choose between directories or platforms, and you can even link to your website, blog, or products.
- Simplify link management. You won’t need to keep updating your link when you want to promote a new episode.
- Identify popular links. Many tools highlight your most popular links, so you can optimize your content more effectively.
When to avoid using Link in Bio tools
Sure, it all sounds nice and easy – you create a new page, share your 5 or 10 links, and you’re set. The truth is, you have very little control with most of those services. In fact, keep in mind that these tools are merely servicing as a funnel directing your traffic from Point A to Point B.
That can be helpful, but if you really care about growing your brand, your business, your podcast, your blog or your website – the best solution is to own the traffic. Directing visitors to your own website rather than a 3rd party platform is much, much better. When you have a custom website, you have much more credibility to your brand and more control over the user experience, content and design.
Some of those tools won’t even let you connect a custom domain or create custom pages, which is key for maintaining a successful brand.
If you have a podcast, for example, and you send visitors from your Instagram profile directly to Spotify – there’s a chance you’d never see them again – they might get distracted with another piece of content, close the app or whatnot. When you link to your website, though, chances are way more on your side.
When you’re just getting started, it might be easy to just use a link-in-bio tool, but setting up a full custom website is always a goal you should have in mind. It’s a great way to grow and monetize your business, engage with your audience, and offer more content.
Best Link in Bio Tools for Podcasters
Now that you know why it’s a good idea to use link in bio tools, here are five of the best options.
1. Podcastpage.io
Podcastpage is a full website builder that is specifically created towards audio and video creators. It gives you access to features like a customizable audio/video player, and automated episode imports from your podcast or YouTube feeds. It also enables you to set up a blog, custom pages, contact forms and much more.
Plus, if you have all of your content on one website – easily add your videos, your podcasts, custom pages, blog posts and everything into this main website. You won’t need to worry about adding additional links to your Instagram bio. You can simply include a link to your podcast website, where followers can find everything about your show, including all of your episodes.
2. Linktree
Linktree is one of the most popular link in bio tools for all types of creators (including podcasters). It enables you to create a beautiful page where you can list different links.
For example, you might highlight your latest episode, link directly to product pages, or list specific videos. You can even use QR codes to drive offline traffic to your online platforms.
Additionally, the tool enables you to track engagement (clicks, plays, views) and monitor your earnings.
Key Features
- Unlimited links
- QR codes
- Thumbnails and icons
- Custom profile, title, and description
Cons
- No custom pages
- Very limited layouts and designs
- Not a full website
3. Sked Social
Sked Social enables you to demonstrate your brand’s style and personality. Better yet, its gallery feature makes it easy to update your Sked Link page.
Additionally, Sked Social facilitates multi-platform publishing, so it can work even if you create video podcasts for platforms like YouTube.
4. Lnk.Bio
Link.Bio is a more streamlined tool, which makes it ideal for beginners looking for a simple way to promote podcast episodes. You can make all your episodes and social profiles accessible using just one URL.
All you have to do is create a Lnk.Bio account and add your links. Then, you’ll receive a unique URL to paste into your Instagram profile. You can even embed videos and audio episodes directly onto the page.
Key Features
- Custom URL
- Unlimited links
- Music and video embeds
Conclusion
Link in bio tools enable you to share multiple links with your visitors so that they can quickly access the content that’s most relevant to them. This way, you can improve the UX, promote different pieces of content, and measure clicks.
To recap, here are five of the best link in bio tools for podcasters:
- Podcastpage.io: An all-round option for podcasters.
- Linktree: An all-round option for podcasters.
- Sked Social: Best suited for YouTube podcasts.
- Lnk.Bio: Ideal for beginners.
If you want to make it easier for people to discover your show, you can set up a website using a free website builder like Podcastpage. This gives you access to a range of pre-made templates, automatic episode imports, a customizable audio player, and more. Get started today!
